Snapchat working on ‘Stories Everywhere’ to let users share stories outside the app
Recent reports indicate that Snap Inc. is developing a new feature
called ‘Stories Everywhere’. This new feature will allow content from
the app to be shared across other platforms.
The move seem s to be in an attempt to regain the growth of the popular social media app, which appears to be at a standstill right now. Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp, who recently was CEO of the social data agency, Storyful, seems to be the one in charge of leading this new direction.
The new feature could potentially be a good move for Snap Inc. in trying to appeal to more people. By having the ability to send stories to non-users, it could finally kick-start its success, especially considering the fact that it is not doing so well financially right now.
This new feature also indicates the addition of a new video player that would prompt users to download and sign-up for Snapchat. The reports also suggest that Snap Inc. is working on a redesign of the app to make it simpler and easier for newer audiences.
There isn’t an official confirmation or denial by Snap Inc. about these claims. As of now, it looks like the feature is in very early stage of development and is not expected to be released anytime soon.
However, a memo sent to Snap Inc. employees did confirm that the team was working on a “redesigned Discover feed, widen content distribution, and double-down on news” as its goals for 2018.
This, along with a new restructure in the company’s internal personnel, indicates that the company still has a decent plan to revitalise the growth of the app.
‘Stories Everywhere’ is a step that looks like what Twitter did in 2011, where Tweets could be embedded on other websites to attract more users. How exactly the feature will work for Snapchat is yet to be seen. On the other hand, Facebook and Instagram already offer features that are very similar to what Snapchat offers, but they do not have the ability to share user-created videos on other platforms.
It is possible that the new feature could give Snapchat an edge, at least for a little while.
VIA mysmartprice
The move seem s to be in an attempt to regain the growth of the popular social media app, which appears to be at a standstill right now. Rahul Chopra, the former Senior Vice President and Global Head of Video at News Corp, who recently was CEO of the social data agency, Storyful, seems to be the one in charge of leading this new direction.
The new feature could potentially be a good move for Snap Inc. in trying to appeal to more people. By having the ability to send stories to non-users, it could finally kick-start its success, especially considering the fact that it is not doing so well financially right now.
This new feature also indicates the addition of a new video player that would prompt users to download and sign-up for Snapchat. The reports also suggest that Snap Inc. is working on a redesign of the app to make it simpler and easier for newer audiences.
There isn’t an official confirmation or denial by Snap Inc. about these claims. As of now, it looks like the feature is in very early stage of development and is not expected to be released anytime soon.
However, a memo sent to Snap Inc. employees did confirm that the team was working on a “redesigned Discover feed, widen content distribution, and double-down on news” as its goals for 2018.
This, along with a new restructure in the company’s internal personnel, indicates that the company still has a decent plan to revitalise the growth of the app.
‘Stories Everywhere’ is a step that looks like what Twitter did in 2011, where Tweets could be embedded on other websites to attract more users. How exactly the feature will work for Snapchat is yet to be seen. On the other hand, Facebook and Instagram already offer features that are very similar to what Snapchat offers, but they do not have the ability to share user-created videos on other platforms.
It is possible that the new feature could give Snapchat an edge, at least for a little while.
VIA mysmartprice
Comments
Post a Comment