Compared to other social networks, Snapchat is, well, different. It doesn’t have the numbers that Facebook, YouTube, and Instagram do. The 2017 State of the Creator Economy Study found that people who use Snapchat visit it about 55 times a month, compared to 101 times for Facebook. Still, Snapchat Influencers are some of the most powerful social media users online. This begs the question: How can your brand leverage them?