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TECHNOLOGY: SNAPCHAT INFLUENCERS, EVERYTHING YOU NEED TO KNOW

Compared to other social networks, Snapchat is, well, different. It doesn’t have the numbers that Facebook, YouTube, and Instagram do. The 2017 State of the Creator Economy Study found that people who use Snapchat visit it about 55 times a month, compared to 101 times for Facebook. Still, Snapchat Influencers are some of the most powerful social media users online. This begs the question: How can your brand leverage them?


What Is A Snapchat Influencer?

Snapchat also takes a different approach to influencers. As Digiday put it, on Snapchat, everyone is considered an influencer. But the Snapchat Influencers you’re looking for take their snap game to a whole new level. Snapchat hasn’t put the same amount of effort into cultivating the content and feeds of popular users the way Facebook and the like have. But that doesn’t mean that everyone with a Snapchat account actually is an influencer. For one thing, some people have accounts and never post. And some have a lot more views and followers than others. Here’s what it takes to be considered a real Snapchat influencer.

How To Become A Snapchat Influencer

Like many things that eventually spread to the wider populace, Snapchat was first a big hit with teens. It’s since become more popular with older people. As Inc. reports, 60 percent of people who have smartphones and who are between 18 and 34 years old use it. About a third of the platform’s daily visitors are between the ages of 25 and 54.
Snapchat influencers run the gamut from teenagers to older people with established careers. The social platform has also become popular with celebrities and politicians.

Successful Snapchat Influencers

Who’s who on Snapchat? Here are a few of the site’s biggest influencers:

DJ Khaled (@Djkhaled305)

DJ Khaled, a producer and DJ, has earned the title “King of Snapchat” thanks to his frequent snaps, which often feature him living his life in Miami.

Jerome Jarre (@JeromeJarre)

Jerome Jarre is a former Vine star who made the move to Snapchat a few years ago, where he quickly gained more than 1.5 million followers. He also earned a bit of fame for turning down a $1 million influencer deal, claiming that he didn’t want to promote something he thought was unhealthy.

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