Hot FM in Lagos, Promises New Experience With Visual Radio
By Raheem Akingbolu
The cosmopolitan Lagos environment has been assured of a fresh broadcast experience with the
launch of Hot FM 93.3. The chief executive of Hot FM, Mr. Ndu Scott, who stated this at a launch party held recently to usher in the radio station in Lagos, also disclosed that it would give its target audience dual opportunities by providing short video and audio content simultaneously.
With the commencement of broadcast in Lagos, the FM station now airs from four major cities in the country. Hot FM was first licensed to broadcast to the entire North-central Zone in 2005, broadcasting on the 98.3 FM frequency from Abuja, the Federal Capital Territory. It has since extended its frontiers to Asaba and Owerri in the South-east.
Scott, who is the son of veteran television broadcaster and journalist, Senator Chris Anyanwu, stated that his team had noticed that the way the people in Lagos want to consume information was a bit different from what obtains in other places.
According to him, his team was conscious of the sophistication and smartness of residents and radio listeners in Nigeria's commercial nerve centre and therefore tailored Hot FM's style of broadcasting towards such understanding.
"We understand the demographic dynamics of the city and we worked along that line. Lagosians want information on the go, they want it visual and they want it in audio as well. as reported via allafrica
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