TV networks are becoming increasingly interested in originating content for social media platforms, US network NBC is, today, launching a Snapchat version of its new World of Dance series – eight days ahead of the show’s television debut. The much-hyped World of Dance , which features Jennifer Lopez as a judge, is a competition-based format in which the world’s best dancers go head to head in freestyle dance-offs. In the eight-episode Snapchat version, the judges will narrow the field, but platform users will choose the eventual winner.